Talks
2020
Conferences
Ordered By Most Recent
Online PR Show December
December 9th 2020
- 5 Power Strategies to turn PR wins in to SEO success
- Digital PR Time-Saving Hacks for Ideation, Production and Outreach
- Great Expectations: The Truth about Digital PR campaigns
- How PR for link acquisition in SEO has changed and how to future proof using relationship building
- How To Vet A Website For Outreach When 'Authority Metrics' Fail You
- How to REALLY tie your link building strategy to tangible SEO goals
- How to gain coverage when active outreach ends
- How to win friends and influencers in international markets
- Questions digital PR's should be asking their paid teams to better their campaign results
- The psychology of the journalist - creating winning pitches
- The strategy: How to land top tier links that actually move the needle
- Using Twitter to drive your outreach strategy and gather media insights
- Why Digital PR needs to be ethical in 2020
SMX Virtual Fall
December 8th 2020
- A Deep Dive Into SEO Tactics For Modern Javascript Frameworks
- Page Experience Is The Best Teacher: Google's Page Experience Update
- Using Python For SEO And Report Automation
MeasureFest December
December 8th 2020
- Can you start 3 days before Black Friday and generate a 10% uplift in conversions?
- Data Studio as your powerhouse for SEO & BI
- Freaky Friday: Alexa, how can I track YOU?
- Getting over my fear of pressing F12
- Google Analytics DIY - Replicating 360 Functionality in GA
- How I built a social media marketing funnel that converts using Facebook Groups
- How To Impress Your Boss By Supercharging Your Website Using CRO!
- Shining a Light on Dark Traffic
- The Difference between SEO monitoring and reporting (& why you need both)
- The Long and Short of Segmentation
- What Do Clients Want Their Reports To Look Like?
- What do clients want their reports to look like?
Melbourne SEO Meetup December
December 1st 2020
- Python For SEO
Marketing Report Summit
November 27th 2020
- 5+1 Major Marketing Reporting Challenges, and How to Fix Them
- Building a data driven customer experience
- Core Web Vitals - what they are and why you should be concerned
- Core Web Vitals: What you need to know
- Data Visualization for SEO
- How SEO's can benefit from google ads data
- How to benchmark website performance, and where you might be collecting fake data
- Juggling Multiple Clients for Agency SEO's
- Use BigQuery to Improve Paid and Organic Search Performance
DeepCrawl Live
November 18th 2020
- Algorithms of Oppression: Do Search Engines Reinforce Racism?
- How to Prepare for Core Web Vitals
- Martech and Web Experiences of the (Very Near) Future
- Optimizing Digital Customer Experiences to Deliver “Light” in #IgniteMoments
- SEO Masterclass: How CMOs can adapt their strategy & thrive in 2021
- The Digital Future Report
- The X Factor of Customer Centricity: Why customer centricity is the new digital imperative
- Why Digital Marketing Should Matter More Than Ever to the C-Suite
SEMrush 5 Hours of Technical SEO
November 17th 2020
- Enterprise Site Pagination Faux Pas
- How Knowledge Will Define The Future Of Search — And What To Do About It Now
- How to Leverage Insights from Your Site’s Server Logs
- JavaScript, SEO and Dollhouses
- Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable
- The Real Problems Behind Indexing
- The Worst Technical SEO Nightmares and How to End Them
Melbourne SEO Meetup November
November 10th 2020
- Site Migrations
We Love SEO Virtual Summit
October 27th 2020
- Adapting to Google's Criteria for High-Authority, Top-Ranking Websites in 2020
- Automated Duplicate Content Consolidation with Google Cloud Functions
- Rendering: Or why your perfectly optimized content doesn't rank
- Stop Using The Average Position In Your SEO Reports
- YouTube SEO: How a data-driven approach can boost visibility
State of Search
October 26th 2020
- How To Use PR Tactics To Build Better Links
- Quality Content at Scale Through Automated Text Summarization of UGC
Melbourne SEO Meetup October
October 6th 2020
- How to plan and build a Link/Silo Structure in WordPress for optimal organisation and link preservation
BrightonSEO October
October 1st 2020
- 5 Reasons to Love Fuzzy Lookup
- A story of zero-click searches and SERP features
- Address your stress
- An SEO's Guide to Website Migrations
- An airtight keyword research strategy to beat any SEO competitor
- Automating Google Lighthouse
- Automating Optimisation For Featured Snippets in SERPs on a Large Scale
- Behind the Scenes at the Online Museum: Digital Content in Heritage
- Beyond GAP Analysis: Snapshot SEO
- Checking Google Index Status at Scale using Node.js
- Choice Architecture for Marketers
- Competitor Analysis From A Technical Perspective
- Competitor Site Audits using Free Tools & Data
- Content Audits: how we use search intent to identify a goldmine of content opportunities
- Creating Actionable Topic Clusters That Generate Traffic And Conversions
- Deconstructing award-winning campaigns
- Designing for Digital PR
- Earning high-quality links with little or no content pieces
- Esoteric SEO Tips I Hope You Don't Already Know
- Explainable Machine Learning for Ranking Factors
- Getting SEO Ready for Headless CMS
- Getting Started with Python & Machine Learning for SEO
- Go Remote in 2020 - Practical Tips To Freelance at Home and Abroad
- Hacking Content Keyword Research
- How App Indexation Works
- How To Build Links To Product Pages Without Looking Like A Spammer
- How To Find & Fix Keyword Cannibalization Issues
- How to Optimise TTFB
- How to automate your SEO with Google Apps Script
- How to build a scalable content production system.
- How to deal with out of stock products
- How to maximize your site's crawl efficiency
- How user-generated video can be your most valuable content marketing tool
- In-house SEO success; Know the Past to Win the Future
- It's OK to fail
- Leveraging Voice Search For Local Businesses
- Mastering The API and Having Fun Along The Way
- Mental Health and Productivity at Work - Learning to Surf the Waves of 2020
- Mission Totally Possible: Using Crime Scene Analysis To Get More Sessions & Visibility
- No one buys a quarter-inch hole: beyond drills and holes!
- People are predictable - Using consumer psychology to improve your marketing strategy
- Proving your SEO activity is paying off
- Public Service SEO During A Crisis
- Punching Above Your Weight: From Almost Nowhere, to Beating the Big Names
- Reducing the Speed Impact of Third-Party Tags
- Running a High Performing Marketing Team Using the Agile/Scrum Framework
- SEO Time Management
- SEO | From Zero To Hero
- Shopify platform SEO limitations and best ways to overcome them
- Smart Link Prospecting or How you Can Find the Most Responsive Link Building Contacts
- Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights
- Thank U (Rel) Next - State of Retail Pagination 1Y Later
- The CMO’s Digital Dilemma
- The Survival Guide for Freelance SEOs (Present & Future)
- The challenges of running a digital PR team and how to overcome them
- The future of digital PR: Are hero campaigns a thing of the past?
- The importance of visibility for ‘brand modifiers’ (for e-commerce brands)
- Time Saving Tips for Google Data Studio
- Top things I wish I'd known about Google Analytics When I Started
- Top things I wish I'd known about Google Analytics When I Started
- What I learned from analysing thousands of robots.txt files
- What SEOs Need To Know About The New Bing Webmaster Tools
- What journalists want from press releases
- Why Diversity shouldn't be a buzzword, or a KPI
- Why Google Reviews are so important & how to get TONNES of them
- Why Your Culture Is More Important Than Your SEO
- Why comparable entity mining should be an integral part of your keyword research
- Why your SEO recommendations don't get implemented, and what to do about it
- Why your culture is more important than your SEO
Digital Elite Day
September 28th 2020
- 1 CRO team to the whole company embracing CRO
- SEO with free tools and Chrome Extensions
- The Monty Python Guide to Internal Linking
- Web Browsers and Tracking Protections
INBOUND 2020
September 22nd 2020
- Bootstrapping A/B Tests for SEO
- The Great HubSpot Case Study
- The Python Cheat Sheet for the Busy Marketer
Crawl and Indexation Summit
September 11th 2020
- Crawl & Indexing for eCommerce Sites
- Crawl Rate Dropping: The Usuals vs. The Oddities
- Google Discover, the little known traffic source that brings huge amounts of traffic
- How to Kick Ass at Internal Linking
- How to maximize your site's crawl efficiency?
- How to use Google Analytics & Google Tag Manager as a SEO crawler
- Indexation: The Black Box in the Middle
- Indexing Javascript Sites: What you should know
- Internal Linking: How to Unlock Your Site’s Hidden Potential
- JavaScript - Crawling and indexing: Most common Myths Vs Real issues
- Testing Tales - Lessons & approaches for testing internal linking changes before deployment
- Troubleshooting An Accidental Ecommerce Un-Indexing
Melbourne SEO Meetup September
September 1st 2020
- Aligning SEO to different stages of the funnel
- Marketing ROI
Science of Search Summit
August 21st 2020
- A Practical Look at Correlational Optimisation
- Google Discover, the little known traffic source that brings huge amounts of traffic
- Google Featured Snippet Filtering: New Research & Identifying When You've Been Filtered
- Navigating the SERPs landscape
- People Are Predictable - What you need to know about how your customers behave
- Persona-lise your Content Marketing - A Guide to Audience Mapping
- Placing bets and making hard choices - how to make the right decisions in the digital world
- Retrieving SERP results at Scale using a Custom Search Engine
- SEO Forecasting: How to set up an SEO forecast for free using excel
- Sentimental Analysis and SEO
- The Science of Search
- Uncovering Search Behavior Through UX Methodology
Melbourne SEO Meetup August
August 4th 2020
- BigCommerce SEO
- Shopify SEO
Advanced Technical SEO Summit
July 30th 2020
- An SEO’s Guide to Website Migrations
- Automating a Technical SEO pipeline
- B2B Migrations: A Hidden (oft neglected) Goldmine for Mergers & Acquisitions
- Beyond the Report: How to create strategy based on search data
- Exploring Google’s NLP API
- Getting SEO Ready for Headless CMS
- How to do a really good tech audit
- How to work with devs to get your SEO recommendations implemented
- JavaScript analysis is extremely important for SEOs and everyone can do it!
- Lessons from Crawlers, Screen Readers, the Mobile Friendly Test and the DOM
- Technical SEO: Understanding the Crawl Before the Walk
- Using off-the-shelf AI tools to augment WordPress
Bristol SEO July
July 28th 2020
- Regular Expressions for SEO 101
- Using python to master long-tail performance at scale
- We've Gone Full Circle, How Traditional PR Can Help To Build Links
VirtuaCon 3.0
July 10th 2020
- 6 Steps To Create A Data-Driven Content Strategy
- Applied NLP SEO
- Content Reoptimization
- Experiments with Internal Linking
- GMB for SMBs
- How To Craft an Audience-Driven SEO Content Strategy
- SEO & Patents
- Search Engine Algorithms and User Experience
- Site Speed, And How To Create A Copy Of Your Site To Test Fixes!
- So You Want To Be A Content Creation Master?
Melbourne SEO Meetup July
July 7th 2020
- Local SEO
- WordPress SEO Internet Traffic the Data Driven Way
Turn Digi July
July 2nd 2020
- Adventures in the land of Wix
- Automate the Monotonous or Die Trying
- Boosting Product Discovery for SMBs
- Getting Tech SEO Implemented
- How to Achieve More than a Million Euros from Online Leads in 9 months
- How to make local landing pages that Google (and users!) will love
- International SERPs
- Small budget - big problem? Tips to succeed in local PPC.
- The importance of workplace culture
- Topic Clusters - The why and the how
- UTM FTW - How to Win in GMB with UTM Tagging
Bristol SEO June
June 30th 2020
- 6 steps to create a data-driven content strategy
- How To Get Big Links Without A Big Budget
- Using Schema during a time of crisis: what can we learn for search?
ecommerceSEO. Summit
June 26th 2020
- Could your e-commerce strategy benefit from some post COVID-19 therapy?
- Fuelling your growth through conversion research
- Getting Ecommerce Analytics Reporting Right During A Pandemic
- Glo Up: Visual Search Optimization for the New Online Shopper
- How Online Stores Quickly Build Sub-categories Targeting Long-tail Keywords
- Keyword research for Amazon SEO
- Local SEO Glow-Up: Easy Strategies for eCommerce & Retail
- Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth
- Strength and weakness of Shopify SEO
- Structured Data: Is It Worth Your Time?
- The Step-by-Step Guide to Bootstrapping your eCommerce Business to $1m in revenue
- The top 10 fatal errors of all E-commerces and How to fix them
- User Centric Technical SEO
Upload Conference
June 25th 2020
- Prioritizing SEO for Success in a World of Uncertainty
- Still No Eye Deer (or things to do when your imaginary friends refuse to talk to you)
- Why you need a strategy first approach to SEO
SMX Next
June 23rd 2020
- Ad Testing Within The Google Ads Platform
- Adapting Your Personalization Strategy For Shifting Budgets
- Advanced Title Tag Optimization For SEO Geeks
- Advertising In A Stay-At-Home Economy
- Boost Your On Brand Amazon
- Chatting With Microsoft: Looking To The Future
- Content Marketing In Times Of Disruption
- Diagnosing And Fixing A Drop In Rankings By Using The Appropriate Tools
- Digital Marketing Strategies For Uncertain Times
- Digital PR Playbook: The Convergence Of Search, Social, And Your Website
- Fantastic Links & Where To Find Them
- GMB Next: The Evolution Of Local Search
- How Call Tracking Can Eliminate Waste In Your SEM Campaigns
- How Link Building Has Changed & What You Need To Do Now
- How Technology Is Changing What It Means To Be An Effective Search Marketer
- How To Emerge A Nimbler, Smarter, More Successful PPC Marketer
- How To Identify Site Quality For Link Building
- How To Secure Executive Support (And Budget) For A Company-Wide SEO Strategy
- How To Use Your PPC Campaigns To Power Your SEO Strategy
- Identity-Based Advertising In The Google Platform
- Lessons From Past Google Algorithm Updates & Preparing For What's Next
- Leverage Digital Experiences To Improve CX During A Time of Uncertainty
- Mastering Google Shopping Automation
- Meet The Automated Search Strategy That Doubled Conversions And Halved CPA
- Monitoring And Analyzing Search And Content Trends (In Crazy Times)
- Optimizing Your Google Ads Campaign By Reducing Click Fraud
- SEO And The Evolution Of The Customer Journey
- Search Secures MVP Status For The ‘Bounce Back’ In Digital Marketing
- Show Me The Money: Driving SEO ROI In Challenging Times
- Six Fundamental SEO Truths To Live By
- Success And Failures Of Scaling SEO Content Programs
- Surviving And Thriving In A COVID World
- Tearing Down Organizational Silos With In-House SEO Teams & Enterprise-Level Tech
- Tools To Drive & Track Paid Search ROI
- Using Technical SEO Data To Increase Business Performance
- Why Smart Bidding Isn't Necessarily The Smart Choice
outREACH Conference
June 12th 2020
- Great Expectations: The Truth About Digital PR
SEJ eSummit June
May 2nd 2020
- How to Improve Your Website’s E-A-T
- International SEO for E-Commerce Websites
- Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
- Salary Negotiation 101
Melbourne SEO Meetup June
June 2nd 2020
- How To Create High Quality eCommerce Categories?
- What To Do When Just One Data Source Is Not Enough
Search and Content Summit
May 29th 2020
- 7-Step Framework to Creating Content that Drives More Traffic, Conversions, + ROI
- Behind the Scenes at the Online Museum: Digital Content in Heritage
- Content for People and for Google
- Crowd-Source Common Search & Content Tasks for Speed & Scale
- Google Discover, the little known traffic source that brings huge amounts of traffic
- How to Repurpose Existing Content to Help you Achieve More
- How to audit your voice footprint and use SEO to improve your voice search presence
- How to quickly schedule 12 months of social posting using Google Sheets and Screaming Frog
- Managing your reputation online with SEO fundamentals
- Structured Data and Google Tag Manager
- Talk fast, drink coffee, optimise images
- Unlock your site's hidden potential with internal links
Bristol SEO May
May 26th 2020
- How to Use Screaming Frog Custom Extractions
- Spying on Google: Using Log File Analysis To Reveal Invaluable SEO Insights
- The Power of Python: How It Can Help With Technical SEO
Turn Digi May
May 21st 2020
- Amplify what's working: Focusing on strengths over weaknesses
- An introduction to #IamRemarkable - How to celebrate your achievements and feel empowered
- Attract more clients on LinkedIn & grow your brand power of influence
- Growing Ecommerce Revenue with Google Ads in an Economic Crisis
- Integrating Google Indexing Data in your SEO Strategy
- Is Behavioural Economics the Secret Weapon your PPC has Been Missing?
- Navigating the SERPs landscape
- Preparing for the New Norm
- The Problem with WordPress... and what to do about it.
- The truth about digital PR: what is 'normal' when it comes to coverage and links for campaigns?
- Three new data points you need to measure in Google Analytics
- Why digital PR is more than just link building
SMX London Virtual
May 19th 2020
- All You Can EAT
- Bring It With B2B PPC Landing Pages
- Identifying core algorithm impact & key actions to recover from its search visibility loss
- Introducing Smart Targets
- Links in Context
- PPC: Location, Location, Location
- Reporting for Results
- Trust and Links
- UTM Tagging for GMB
- Why you need a strategy first approach to SEO
Traffic Think Tank Live
May 16th 2020
- Building an ROI-Based Link Building Machine
- How COVID-19 is Shaping Organic Search & How SEOs Can Respond
- SEO for JavaScript Frameworks: connecting the dots between your frameworks and CMS
- Scaling Keyword Research to Find Content Gaps
- Soft SEO - How to Win Friends and Influence Leadership
- State of the SERPS - A journey through 100,000 keywords and 1,200 domains
- Using Open Data to Create Content that Educates, Builds Links, Earns Press, and Converts
VirtuaCon 2.0
May 15th 2020
- Crawling & Indexing Issues for Large Websites
- From Zero To Hero With Local Automation
- SEO Hacks for Managing Multiple Clients
- SEO on the JAMstack
- Serverless Computing at the Edge
- Technical SEO for JS Developers
- The Stages Of SEO (Campaign) Growth
- Unlock Internal Link Power
Melbourne SEO Meetup May
May 5th 2020
- Creative Content Ideas & How To Leverage Them To Maximise Your SEO Efforts
- Speeding up WordPress
Turn Digi April
April 30th 2020
- 4 SEO tips in challenging times
- Accessibility online, why bother and what to do?
- Actionable tips to increase the Authority of your site
- Content to make you outrank your competition
- Diversity in Digital – Overcoming the barrier
- Email marketing is dead. Or is it?
- Executing an international migration for SEO in your dressing gown
- Getting your brand message right in times of crisis – how brand responded
- How To Prepare for the Un Lockdown
- How to Use Linkedin for Outreach
- How to make eCommerce product pages content unique
- How to measure and report on link building in 2020
- How to work effectively from home
- Make the most of the power of PPC
- Practical tips and tricks on working remotely
- Setting up your Google Analytics for success and happiness
- Staying In Control No Matter the Circumstance
- The SERP Whisperer – identifying intent by studying the SERPs
Better Together
April 16th 2020
- All or nothing: Technical SEO
- Debugging JavaScript
- How to use data to make the right decisions for SEO during a crisis
- Language & SEO: You are doing it all wrong
- Q&A - Agency life and best practices for technical SEO strategies
- The Remote SEO Consultant Do's & Dont's: How to keep effective SEO
Melbourne SEO Meetup April
April 7th 2020
- How To Win DR70+ Links At Scale With HARO
- Optimising Ad Copy With Data Driven Testing
VirtuaCon 1.0
April 2nd 2020
- Going from zero to hero through automation
- JavaScript, Headless, SPAs & SEO Results
- Navigating the Critical Rendering Path
SEO4Life April
April 2nd 2020
- Assessing Content Quality Programmatically
- Google's transformation from search to answer engine
- JavaScript 101 for SEOs
- Query Classification on Steroids with BERT
- Top SEOs do's and don'ts during Web Migrations & How to avoid Most Errors
- What are Fraggles & Why Do They Matter?
- What happens when everybody's website is fixed
- Your Get-Started Guide to Inclusive Marketing
SMX Munich Virtual
March 18th 2020
- Optimizing for Google Discover
- PPC Data Visualisation - Beyond the Surface
- Using Jupyter to Make Marketing Easier
- Your SEO Experience is Holding You Back
Women In Tech SEO Festival
March 6th 2020
- Building Entities & Connections in 2020
- Delimit Your Data: Formulas For Success
- How To Create High Quality eCommerce Categories?
- On-Page Best Practices That Harm Your Traffic
- Proving your worth - Demonstrating the value of your SEO campaign
- SEO For Marketplaces: Overcoming Technical Challenges
- Tackling Python: How It Can Help With Technical SEO
Bristol SEO February
February 28th 2020
- Digital PR that doesn't cost the earth
- Search In 2020 - it's No Longer About Ranking
- The SEO headaches of A/B testing
SMX West
February 20th 2020
- Future-Proof Your Site For Google Core Algorithm Updates
- Google BERT - What SEOs and Marketers Need to Know
- How to Find & Fix eCommerce Keyword Cannibalization Issues
- In-House SEO Strategy
- Leveraging Structured Data for Maximum Effect
- Nick Fury's Guide to Optimizing Google My Business
- Nofollow, UGC, and Sponsored Attributes
- Scalable Ecommerce SEO for Category Pages
- Solving Complex JavaScript Issues And Leveraging Semantic HTML5
- Stop Under Utilizing GMB Q&A and the Business Description
- Untangling Core Update Drama: How to Deal with Google's Core Updates
- Video & YouTube In Google Search: Making the most out of it
- When Your Inventory Changes: SEO Tips For Changing Product Pages
LondonSEOMeetup Feb Edition
February 20th 2020
- Basic SEO B*tch
- Dealing with Rejection (From Google News)
- Post-Aristosomething representation of reality and websites
ReadingSEO February
February 13th 2020
- F*cking Up Google My Business: how it broke, how we fixed it
- Technical SEO at Scale
- The Massive Growth Of Structured Data - What Can You Do About It?
Women In Tech SEO February Meetup
February 6th 2020
- In-house SEO Success: Know the Past to Win the Future
- Subdomains versus Subfolders and ccTLDs vs TLDs for SEO
- Why topic clusters will help you gain customers and search visibility
Friends of Search
February 4th 2020
- Connecting The Probably Dots In Entity Oriented Search And Natural Language Understanding
- How To Gain SEO Traffic In A Zero-Click World
Pint-Sized Marketing January
January 30th 2020
- How To Save Time In Digital PR: From Ideation to Outreach
- Tackling Python: What is it and How Can it Help with Technical SEO?
Cardiff SEO Meet Meet #16
January 30th 2020
- How to monetise traffic with affiliate marketing
- Looking at PPC with 2020 vision
Bristol SEO January
January 28th 2020
- Data Studio and SEO
- Technical SEO at Scale
ReadingSEO January
January 23rd 2020
- In House vs Agency. Fight?!
- Nice down vs Numbers up!
- Standing on the shoulders of giants: beating the big companies at SEO
Optimisey #15
January 16th 2020
- How to Create Engaging Video Content
- How to Rank Great Video Content
LondonSEOMeetup Jan Edition
January 16th 2020
- 4 Search Trends and Tips for 2020
- BigQuery & SQL for SEOs
- How To Make Any Site Blazing Fast!!!
- How to Find Killer eCommerce CRO & UX Gems with Google Analytics
Women In Tech SEO January Meetup
January 9th 2020
- Information Architecture Methodologies
- TALK FAST, DRINK COFFEE, OPTIMISE IMAGES
- Tech SEO Horror Stories